Sub-College Logo Architecture

When deciding what level logo to use, it is important to determine what level of the college you represent hierarchically. If you are representing the college, a primary college logo should be used. If you represent GSAS, GSSWSR, or the Postbac program, use a level one logo. If you represent a division or department that reports to the president, use a level two logo. Otherwise, you should use the appropriate level three logo.
 

You should also consider your audience. If what you are creating will be primarily seen by an internal Bryn Mawr audience (students, faculty, staff, or alumnae/i), it is likely most appropriate to use the level one through three logo that corresponds to who is presenting or speaking to the audience. In the case of public-facing material, consider using one of the college’s primary marks or an appropriate level one logo. 
 

Using multiple level three logos under one division or department may become visually cluttered on some applications. In those cases, we recommend using the appropriate level two logo and listing the sponsoring units in regular typeface alongside the level two logo. If you have any questions about how best to achieve this, please reach out to the Communications creative team for assistance.
 

Communications will provide design support for logos at levels one through three. At level four or beyond, the creative team is happy to provide consultation on new logos but may not be able to produce the logo itself.