Design & Visual Guidance

Our color palette dials up the personality word, Affirming. This comes across as uplifting and vibrant. 

Our typography (font family) dials up our personality word, Inquisitive, by representing our love of reading by representing a bookish and proud of it look. 

Show, don't tell. Our design system gives us flexibility and range with these extended application examples of our typographic system.

Our wordmark is a modified version of the typeface Carter Sans. It is a humanist sans whose letterforms look almost as if they were
chiseled into stone. This aesthetic style captures the historical look and feel of the many Gothic buildings on Bryn Mawr’s campus.Our full logo now adds the seal. 

Our seal draws heavily on the original historical Bryn Mawr seal, which officially came into being in 1903. It contains many unique and ownable elements that speak to who Bryn Mawr is and its legacy of academic excellence.

Our system of sub-brand lockups reflects the college's hierarchy and is unified and consistent.

From new iconography to patterns and shapes inspired by our historic architecture, use these elements to add visual interest to your projects. 

Our photography style transforms our strategy into visual language through a warm, inviting style infused with glowing natural light and joyful, open people.