College Wordmarks & Logos

Primary College Logo

Our primary college logo combines both the college's seal and our wordmark. The addition of the seal adds distinction from our peer group of institutions, as well as underscoring the legacy of academic excellence Bryn Mawr College is known for around the world. The full logo should be used as often as appropriate, but there will be times when just the seal or wordmark should be used on their own, depending on size and space limitations. Please consult with the Communications Office if you are unsure which version to use. 

College Wordmark

Our wordmark is a modified version of the typeface Carter Sans. It is a humanist sans whose letterforms look almost as if they were chiseled into stone. This aesthetic style captures the historical look and feel of the many Gothic buildings on Bryn Mawr's campus. Our custom modifications, such as the softened slope of the leg of the letter R, balance this historicity and bring the mark into a more modern era, while still retaining its timelessness.

Typeset: Carter Sans Medium/Regular

NOTES:

• The wordmark should never be recreated manually or rearranged into other configurations.
• Carter Sans should not be used in any circumstances, for anything, without written approval from the Office of Communications.

Usage Standards

Incorrect Use

Suggested Use

General Application 

Can be used on notebooks, campus signage and wayfinding, formal letterhead, etc.

Minimum Size: 3.625" wide
Maximum Size: No max size.

 
General Application

Can be used sparingly in any application where a squarer logo would be a better fit.

Minimum Size: 2.625" wide
Maximum Size: No max size.

 
General Application

Can be used on t-shirts, stickers, large-scale banners and graphics, etc.

Minimum Size: 1.25" wide
Maximum Size: No max size.

 
General Application

Can be used in any application that does not meet the minimum size requirement for the standard logo such as website header, pen, enamel pin, etc.

Minimum Size: .55" wide
Maximum Size: No max size.

 
General Application

Can be used in any application that does not meet the minimum size requirement for the standard logo but reverting to only the wordmark is not desirable.

Minimum Size: 1.5" wide
Maximum Size: 3.625" wide